Exceptional hospitality starts with your people

True hospitality comes from people who care. Who are connected to themselves and to the place they represent.

True hospitality comes from people who care. Who are connected to themselves and to the place they represent.

Creating unforgettable guest experiences through people-first leadership

Whether I'm working with a leader at a crossroads or a resort looking to elevate its service culture, my approach is the same. Together, we uncover the true core – and create meaningful, lasting growth.

Whether I'm working with a leader at a crossroads or a resort looking to elevate its service culture, my approach is the same. Together, we uncover the true core – and create meaningful, lasting growth.

People-first philosophy

Hospitality thrives when people genuinely care. I help leaders build workplaces focused on well-being, development, and engagement.

Tailored Solutions

Every property is unique. I take time to understand your culture, challenges, and goals to create solutions that fit.

Lasting Transformation

Developing people is continuous. I help leaders embed frameworks and habits that sustain high-performing teams.

How I help your leaders & teams

How I help your leaders & teams

Most teams don't need more workshops - they need better equipped leaders. I help managers, heads of department and supervisors lead with authenticity, clarity and consistency; creating high-performing teams in the process.

Most teams don't need more workshops - they need better equipped leaders. I help managers, heads of department and supervisors lead with authenticity, clarity and consistency; creating high-performing teams in the process.

Middle Manager Accelerator

Develop leaders who inspire teams and create cultures of authentic hospitality. For supervisors, HODs and new managers who are the crucial link between strategy & service - a tricky space to navigate.

Bespoke leadership development programmes

360-degree leadership assessments

Emotional intelligence for leaders

Individual coaching and mentoring

Succession planning support

Culture & Operations

Create a hospitality culture that guests feel and employees are proud to be part of.

Culture and values development

Operational excellence consulting

Guest experience journey mapping

Service standards creation

Training programme design

Train the Trainer

Build internal capability to sustain and grow your hospitality excellence.

Training design & programme development skills

Coaching fundamentals for managers

Learning and development strategies

Workshop facilitation techniques

Observation and feedback skills

Team Development

Build stronger, more connected teams that deliver exceptional guest experiences naturally.

Service excellence training programmes

Team building and communication workshops

Guest interaction and emotional intelligence

On-the-job coaching and feedback

Performance development planning

Testimonials

A few reactions from some of the clients I have worked with in the hospitality industry.

We started working with Betina at Singita Grumeti at a time when our training department didn’t have much structure, and she immediately brought focus and direction. She created tailored programmes that met our exact needs and, in doing so, transformed our culture into one that truly values learning. Over the four years, Betina worked across all departments and at all levels with emphasis on developing a strong succession plan. And the positive impact of her work continues to be felt across the team. She is warm, empathetic, and genuinely connected with our people and culture. Betina has a real gift for seeing individual strengths and helping people grow into their full potential.

Bronwyn

General Manager

2023

Betina's development programmes at Ol Jogi enabled our team to uncover strengths and align roles with personal purpose, as well as building confidence and cohesion. This fostered genuine interactions, with staff becoming more engaged and empowered. From my vantage, the results were clear: a stronger team that elevated both the guest experience and operational efficiency.

Luc

Chief Operating Officer

2025

The Leadership Programme with Betina has made a huge impact on me. I feel more confident making tougher decisions and having difficult conversations with my team plus it has given me tools to implement a culture that nourishes development and collaboration. Leading authentically and from my heart doesn’t make me weak, it makes me brave and courageous. Betina’s experience and knowledge really shined through. And she created a safe space in which I felt comfortable reflecting and taking an introspective look without feeling judged or ashamed.

Sam

General Manager

2021

Betina’s training and advice constantly adds value to our hotel. She shares her knowledge and develops staff at all levels including heads of department and senior management. She has restructured operational procedures in all departments and the recommendations she gives us at the end of every visit have helped us to improve our product and better meet our guests’ expectations. We serve guests more confidently and professionally and our staff are now prouder to work here and Betina has become a good friend of Iringa Sunset Hotel.

Baptista

Managing Director

2022

Ready to transform your guest experience?

Let’s uncover the unique heartbeat of your team so it can shine through every guest interaction. Every solution is tailored to your culture, challenges and ambitions.

Ready to transform your guest experience?

Let’s uncover the unique heartbeat of your team so it can shine through every guest interaction. Every solution is tailored to your culture, challenges and ambitions.

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© 2025 Betina Skovsted. All rights reserved.

Sign up for my Careers Corner newsletter on LinkedIn.

© 2025 Betina Skovsted. All rights reserved.

Sign up for my Careers Corner newsletter on LinkedIn.

© 2025 Betina Skovsted. All rights reserved.